One study found that 67% of people would rather text a business about appointments than scheduling via email or phone. There are also qualitative benefits of using SMS marketing, such as improving the customer experience and building lost-lasting connections. We’ve already touched on some of the quantitative benefits of SMS marketing, such as high open rates compared to email, and cost-effectiveness compared to some other advertising channels. To learn about more SMS use cases, read Ortto’s blog. Promotional messages are typically automated in the lead-up to specific sales periods like Black Friday and the holiday season.Īside from sending transactional and promotional messages, businesses use SMS to build customer nurturing campaigns and re-engagement journeys. Promotional messages, on the other hand, are messages that inform recipients about Flash sales, deals, and offers. Examples of transactional messages include: Transactional messages are messages that provide valuable information about products, services, or processes. Marketers use SMS in many ways, but the most popular is for sending transactional and promotional messages. The average cost of an SMS per send is $0.07, whereas the cost-per-click is $1.39 for Google Search and $3.87 for LinkedIn. SMS is also a cheaper form of advertising compared to other channels. Another study found that over 60% of consumers have opted-in to receive texts from at least one business. High open rate means higher engagement and higher conversions.Īccording to one study, consumers are 134% more likely to respond to a text than an email. In fact, text messages have a 98% open rate, compared to about 20% for emails. It is gaining momentum due to its cost-effectiveness, high engagement, and impressive ROI. SMS is a powerful marketing channel for all businesses.
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